CUSTOMER SURVEY IN CITY SQUARE JOHOR BAHRU

This research survey was conducted on behalf of our client- McDonalds Malaysia on the students' perception towards McDonald's Malaysia. We interviewed a representative sample of 100 full-time students around the area of Johor, also including those who took up the online survey, in order to look at their view point towards fast food and also McDonalds. This research paper will able to aid McDonald in improving their services to the customer and also to find out the thoughts of the students towards their current services and look for improving field for the business to grow and sustain the current customers in Malaysia.

The lead of McDonalds visits are caused by the new trend of the students, which they prefer to gather in McDonalds due to the Wi-Fi internet services, where we can see that (30%) visit the restaurant for dining and meals, where the rest (23%) go for internet access, (20%) for group discussion and (27%) visit McDonalds for friends gathering or chit chat session.

However with the new trend is coming out, McDonalds are being treated as a place which is more than a restaurant, a place to have discussion instead of discussion room? A place where you can enjoy the free internet services and do assignments or homework.

As we know that McDonalds are the first fast food restaurant who put up the nutrition's value table of their menu, however trough this research survey we found out that (23%) of the survey takers knows nothing about the nutrition's value of the food they ate and (35%) don't even bother about it. Students are being lack of health awareness lately as we also know that (31%) of the consumers often eat fast food because of the delicious taste.

From our research survey we also found out that the current delivery and drive thru services are very convenient in the point of view of the consumers, as a lot of them they just wanted to grab a fast meal and they are rushing time. The delivery service also helps those students where they do not have their own transportation; this will help them as just a phone call for a meal.

The research shown that majority of the students (30%) and (20%) of the students felt that the pricing of McDonalds meals are pricey, this condition is understandable as most of the students are not having any income at all.