FRANCHISOR MANAGEMENT ( MCDONALDS MANAGEMENT )

The strategies of McDonalds revolved around this philosophy which ensured that the company protects its brand reputation built over so many years. There were many a key operational decisions which were part of the company’s overall strategy. The preceding sections discuss the role of operations as an enabler of the corporate strategy.

“Managing the available resources by designing, planning, controlling, improvising and scheduling the firms systems & functions and thereby deliver the firm’s primary product & services. “ It has been an integral part of manufacturing and service organisation and is aimed at timely delivery of finished goods & services to the customers and also achieving it in a cost effective manner. It consist of an amalgamation of different functions including quality management, design & industrial engineering, facility and channel management, production management, operational research, work force management, enhancing product design, improvising productivity, and improve customer services.

The McDonald's executive organisational department areas are as follows: at the top are the chairman and chief executive officer, and the chief operating officer. Below that, the departments are broken down into: corporate affairs, marketing, human resources, national operations, regional managers, finance, information, and strategic planning.

McDonald’s success is built on a foundation of personal and professional integrity. Hundreds of millions of people around the world trust McDonald’s. We earn that trust everyday by serving safe food, respecting our customers and employees and delivering outstanding Quality, Service, Cleanliness and Value (QSC&V). We build on this trust by being ethical, truthful and dependable. In short, what Ray Kroc, founder of McDonald’s Corporation said more than 50 years ago was right.

McDonald’s Board of Directors is entrusted with and responsible for the oversight of McDonald’s Corporation in an honest, fair, diligent and ethical manner. The Board has long believed that good corporate governance is critical to fulfilling the Company’s obligation to shareholders. We have and will continue to strive to be a leader in this area. This section of McDonald’s website contains detailed information about McDonald’s governance practices.

McDonald’s Board believes that good governance is a journey, not a destination. Accordingly, we are committed to reviewing our governance principles at least annually with a view to continuous improvement. One thing that will not change, however, is our commitment to ensuring the integrity of the McDonald’s System in all its dealings with stakeholders.